My work examines the notion of culturally constructed signs of ‘high femininity’ and their relationship to consumerism. “Femininity” has often been regarded as a masquerade, a performance necessary to the production of gendered subjectivity. The performance of gender is easily recognized in the realm of fashion, or in the ways in which one presents their ‘exterior surface’ to others. Through the use of titles, this work also explores the marketing aspect of language used as an attempt to personalize and romanticize the relationship one should feel about the object and designer. Recently, I have investigated the concept of collaboration, particularly the idea of the “willing” and “unwilling” participant and how those collaborations form identity.